Habesha Beer BA Engagement

Magna Events and Marketing partnered with Habesha Beer for a dynamic one-year Below-the-Line (BTL) marketing campaign in Hawassa, designed to elevate the brand’s presence across the city. Our team managed the recruitment and engagement of 10 talented female brand ambassadors, handling everything from auditions to campaign execution. These ambassadors represented Habesha Beer in various BTL activities, promoting the brand through direct consumer interactions, event activations, and creative promo...