Safaricom BTL

Although the project was creatively designed by the Safaricom marketing team, our team did an excellent job executing it in the cities of Hawassa and Shashemene. We were assigned two BTL (Below The Line) projects. The primary task was to promote Safaricom and raise brand awareness among the public. The second involved facilitating the recruitment and hiring of a sales team, consisting of 15 employees and 15 backup staff. The promotional campaign ran for a total of three days, while the sales eng...